Campaign Site

Challenge

Create a competition site that generates traffic and converts DTF travels loyalty non-paying club members to paying club members.

The idea of an island, with different areas with weekly puzzles (known as "rebus" in danish), prizes and cheap holidays, were soon born. Paying members got 5 chances of winning the awesome prizes, this turned out to be a very well received conversion point.

The basic of the island were made with the 3D Map Generator plugin for Photoshop and then custom assets, scripts and a lot of HTML5 animation were created to give the island life.

  • My role
  • Animation
  • Digital Design
  • Idea Development
  • Marketing
  • Webdevelopment

Elements of interaction

A puzzling island

Can you solve the (danish) puzzle?